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The web site duncanmotors.co.nz states the following, "With over 27 years in motor vehicle repairs, Warrant of Fitness and servicing industry we have a reputation for providing an excellent service at a reasonable price." I noticed that the website also stated " As we are Motor Trade Association members our promise is to provide a quality, professional and reliable service to the public." They also said " We provide Insurance and Warranty repairs for Autosure, Driverite and Protecta Insurance. We provide quotes for WINZ. We are centrally located with only a short walk to our city centre." The meta header had Oil changers in Palmerston North as the first optimized keyword. This keyword is followed by Car Servicing Palmerston North, Automotive Repairs Palmerston North, and Palmerston North car repairs which isn't as important as Oil changers in Palmerston North. The other words duncanmotors.co.nz used was WoF Palmerston North.